By David Sable|Sep 5 2022
Some think that Advertising creative is solely developed by Muse. Ex-Nihilo - the idea hits you … your fingers start tapping … and voila
read more...By Amir Guy|Jul 28 2022
Julian Douglas is right.The IPA’s president highlighted the rising mental health crisis among adland agencies that must be addressed, or else talent will be lost. Douglas pointed to one ‘root cause’ and that’s the pitch process. But I argue that there are multiple causes, which must be tackled simultaneously, alongside those ugly pitches.
By Dann Liebermann|Jul 10 2022
The Elements Music takes a look at the themes and trends that won the Entertainment Music jury’s favor at this year’s Cannes Lions.
By Amir Guy|Jul 5 2022
The day after AdAge recognized “Kill your Darlings” as one of its Top 5 Creative Campaigns of the month of July, I thought I’d explain our thinking behind the documentary’s production: what made us do it, and why? Quite simply we wanted to examine the industry through the eyes of a young, hopeful creative, at a pivotal moment in her career and take viewers on her journey as she speaks with some of the most successful people in advertising.
By Molly Innes |Jun 6 2022
James tells LBB that TikTok’s ambition is to become the most ‘relatable brand on the internet’.’ We’ve seen the relatability factor of social media continue to rise, with a new generation of influencers who have turned away from the highlight reel, and instead are getting gritty with their audiences. It’s poignant then, that TikTok shares the same sentiment for its brand, and as James adds: “To achieve that, we need to move at the speed of culture.”
By Molly Innes |May 31 2022
The advertising industry is grappling with a talent issue. While that’s news to no one in adland, solutions to the problem are continuously debated - but what if the answer has been a hop, skip, and a jump away from the problem all this time?
By Molly Innes |May 24 2022
Investing in talent also requires investigating talent. Karin tells LBB how she is ‘curious’ about the talent on her team at Lyft, ‘especially junior talent.’ She says: “I investigate their superpowers, and lean into them. Instead of just hoping they’ll grow into well-rounded creatives, I focus on giving them projects and opportunities that build on their strengths and give them room to grow.”